Let’s be honest.
When it comes to choosing an event ticketing system it can quickly turn into a mind-boggling exercise.
There are a number of different platforms out there that offer vastly different services at vastly different prices. You might not even be 100% sure of exactly what features you’ll need right now.
That’s ok. By the time you have finished reading this article, you’ll have a much better idea of which direction to head in.
I’m going to lay out the pros and cons of 4 different event ticketing systems so you can compare them for yourself and come to your own conclusion as to which would be the best for you and your organisation.
2 things to think of before you consider an event ticketing system
Before we dive into this comparison you should first consider two things. If you already have experience running events then you will know the answers straight away but if not, you should put some thought into it as they will be defining factors when it comes to identifying the system that would be best suited to your needs.
1) How many tickets for how many events do you think you are likely to sell in a year?
Some event ticketing platforms work on a sliding scale and charge a fee per ticket which changes depending on how many tickets you sell. Others do it differently, which is why working out which platform is the best value for money is next to impossible unless you have a rough idea of how many tickets you’re going to sell.
2) Do you want the sales process to take place on your own website or mobile app?
Some platforms can be integrated with your existing website or mobile app, others can’t. If that’s important to you (which we feel should be), then it’s something to consider.
By directing customers to another website when the time comes to checkout means you have less control over the process. This is a time when you should be upselling, promoting your brand and ensuring excellent customer service. But on the other hand, if you don’t mind handing over the responsibility of closing the sale, then it might not be a dealbreaker for you.
The 4 ticketing platforms we will be comparing
- Python Events
- Eventbrite Professional
Python Events at a glance:
- Doesn’t charge a booking fee per ticket sold
- Fully customisable
- Suitable for medium to large venues
The Python Events ticketing platform is our proprietary software package that can be used by any industry. Since you’re already on the Python Events website, why don’t you book a free demo so you can see for yourself.
Our platform is fully customisable and was developed with promotors and organiser in mind. Unwanted backend features can be swapped out for something more useful to you. Any additional functionality you need can be developed and implemented. The frontend user interface is totally customisable and brandable, it can also be integrated with an existing website and/or app.
The standout feature of the Python Events ticketing system when comparing it to other platforms is its pricing structure. We do not charge a fee per ticket sold. Instead, we charge a flat fee. So no matter how many tickets you sell, your costs stay the same.
Most other platforms charge either a fixed amount or a percentage for every ticket you sell, sometimes a combination of both. The license fee approach helps you to keep costs down. We believe that as you sell more tickets, the cost per ticket for using our system should decrease.
Furthermore, you are free to charge your own booking fee which you’ll retain 100% of. By doing this you’ll have the chance to recuperate the license fee and, after it has been recuperated, you will effectively be using our platform at no cost from then on and increasing your revenue per ticket sold.
The license fee structure benefits medium to large venues most as very small venues may not be able to make the best use of the unlimited bandwidth we offer.
Eventbrite at a glance:
- Service fee of 3.5% + $1.59 per ticket
- Can sell tickets on your own website
- Only basic customisations can be made
Eventbrite has three levels for selling tickets on their platform: Essential, Professional and Premium.
To keep this comparison fair, we will take an in-depth look at the Professional plan since that plan is most suited to medium/large organisations. The Essential plan is for causal ticket sellers with very limited options and the Professional plan is aimed at organisations who run multiple venues and cater to hundreds of thousands, even millions, of customers.
Eventbrite charges 3.5% + $1.59 per ticket sold, which makes it the most costly ticketing system we are going to talk about in this comparison. For example, if you sell 50,000 tickets at a price of $20 each over the course of a year, you’ll end up paying $114,500 in fees to Eventbrite.
You are able to sell tickets on your own website but customisation options are limited. Things like the registration process could be more flexible.
One benefit of using Eventbrite is that you can issue free tickets for, well, free. They only charge when you actually sell a ticket. Since listing an event is also free you could use this platform without spending a penny. Great if you organise free to attend events like meetups, book signing etc…
Showclix at a glance:
- They only state that they charge a small fee per ticket sold
- There is an option to allow other people to sell your tickets as an affiliate
- Automated marketing
On their website, Showclix says ‘We charge a small fee per ticket that 90% of our clients pass on to their ticket buyers.’ Even though they do charge a booking fee, it is only small. But nevertheless, they do charge a fee each time a sale is made. As we’ve already discussed, what can appear to be a small booking fee quickly adds up over the course of a year.
For me, one of their standout features is the ability to automate your online marketing efforts. You’ll be able to easily set the platform up to automatically send out a tweet when 90% of the available tickets have been sold for example. You can even have a text sent to your team automatically when a VIP arrives so that someone can be there to meet him/her.
You also get the option to allow other people to sell your event’s tickets as an affiliate. Affiliate marketing is a great way to reach new markets and customers that would have otherwise been unreachable. AWIN (one of the leading affiliate marketing platforms) comes integrated with Slowclix’s platform as standard.
Ticketleap at a glance:
- $1 + 2% booking fee per ticket sold
- Can’t integrate the system with your existing website
- Mainly service the North America region
With Ticketleap, you’ll pay $1 + 2% in fees for every ticket you sell on their platform. If you were to sell 50,000 tickets at $20 each over the course of a year you would pay $70,000 in fees. However, there is a low-fare price where you only pay a $0.25 booking fee for any tickets you sell under $5. So depending on the average price you expect to sell tickets at, this may be a suitable option.
The Ticketleap system can’t be integrated into an existing website or mobile app. Instead, they offer a customisable events page on their own website. Great for people with little technical knowledge and who aren’t interested in retaining visitors on their own website. But not so great for people looking for a more flexible option.
Since they are based in the US, their service is tailored towards a North American audience which will create issues for people outside of the continent. Contact hours are from 9am-6pm EST which is again likely to be an issue for people outside of North America.
To sum up this comparison
When you’re comparing different event ticketing systems you need to keep in mind the number of tickets you expect to sell over the course of a year and how you want to sell them.
Different platforms will suit different organisations. For organisations that sell a small amount of low priced tickets, a platform that charges a small booking fee per ticket will most likely be the best option.
For medium to large venues, a license fee-based system like our’s is probably your best option. If you would like to find out more about our pricing structure and how our system can work for you, then get in touch using the contact details at the bottom of this page.
We hope this event ticketing system comparison has gone some way towards helping you understand which systems could work well for you.
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