In the world of online ticket selling, there isn’t a more immersive buying experience than allowing your customers to choose their seats using an interactive seat map. It projects a high level of professionalism and allows people to purchase with confidence. A well-designed and intuitive interactive seating chart helps to drive conversions and ultimately boost customer satisfaction.
Until now, if you wanted to implement an interactive seat map you had to allow the large third-party ticket selling websites to take control of the sales process. They end up dictating the checkout environment and charge a booking fee per ticket sold.
Not anymore though.
With our platform, you are in control of the ticket selling process. Once it has been integrated with your website and/or app you can take advantage of our interactive seat map feature while retaining total control of the process from start to finish. You’ll also keep 100% of the revenue generated from ticket sales.
Before we get into the specific benefits of using an interactive seat map, let’s go over a few things first.
What is it?
An interactive seat map is normally a bird’s-eye view of a venue. It’s a visual representation of the seating layout showing where individual seats are in relation to the action. It helps customers to visualise your venue and get an idea of how good the view is from different areas. It’s interactive because customers can click around the map, zoom in and check out the details of specific seats using the mouse or trackpad on their computer or smartphone.
The initial view shows the all of the seats available separated into general zones. Customers can then click on a zone to zoom into that area. From there, individual seats will be able to be selected and details like price will be displayed. It’s a way of presenting information in an easily digestible format.
How does it work?
A good interactive seat map allows users to pan across, zoom into and enlarge different areas of the seating plan as well as use filters to pinpoint specific things like promotional offers, VIP seats, and seats in a certain price range.
Panning across seats and zooming into different areas to check availability is the core function of our seat mapping feature. Users can browse seats by clicking on sections and then zooming into specific seats to get more information such as price. Being able to explore the venue with just a few clicks makes it easy to find what you’re looking for.
Another useful feature is the search/filter function. The search box allows people to search for specific seats without having to browse through the whole seat map. The filter makes it possible to only show the seats which fit certain criteria such as price range or accessibility.
Interactive vs non-interactive seat maps
Interactive seat maps increase conversion rates and boost customer satisfaction, but they come at a cost.
Compared to non-interactive seat maps, they require a lot more effort to create. Programming an interactive seat map to be functional and have a user-friendly interface is a technological challenge, but it’s something you can take advantage with our platform.
An interactive seat map can also be used to display the view from each zone or even individual seats. A customer would click on a zone and, along with the information about those seats, they would see a photo taken from that position looking towards the stage or field.
The benefits of using our elegantly designed seat map
Using our seat mapping feature boosts customer satisfaction and helps smooth out the ticket selling process. It was designed by our team to be easy to use and intuitive, which means people instinctively know how to navigate it and search for the seats that would best suit them.
It’s a simple system from the customer’s perspective. There’s no need for instructions and the data we have gathered has shown that it increases average time on page and ultimately revenue. As people can clearly see the view from the seat they are purchasing, and the associated price information at a glance, at the very least it encourages people to browse more expensive options.
Our team will design it in a way that will tie in with your existing branding and aesthetics meaning you can project a consistent image of your venue. We use high-resolution vector graphics to ensure that on every device the interactive map meets our own high standards for quality.
In no time customers will be able to get a visual overview of all ticket types including VIP packages, special offers and accessible seats. It’s a way of presenting data in a visually appealing format. Making the buying experience pleasant and effortless means that customers are more likely to return.
How we create interactive seat maps
We start by gathering all of the info we need about your current seating layout like the number of seats in each zone, seating numbers etc as well as any current seating plans you have that will help us create a bird’s-eye view mockup.
We’ll then create the mockup to fit in with your branding and input any relevant data like the type of seat, specific seat numbers and, optionally, pictures of the view from that general area. We’ll then liaise with you to ensure that you’re happy and we have covered all bases before integrating it with the rest of the platform.
When you license our software, our highly-skilled developers will make sure everything is set up and working just as it should be. And they’re only ever a phone call away.
Book a demo today
If you’re interested in finding out more about what the Python Events ticketing platform can do, then book a demo today. We’ll show you our full-featured package, including our interactive seat mapping solution and what it can help you achieve.
We will also provide you with a breakdown of how much money you will save by choosing our software package over our competitors.
Our software can be easily customised to work with any venue regardless of the requirements. We are always on hand to discuss your needs so get in touch today using the contact details at the bottom of this page and talk to one of the team.
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