Choosing any ticketing system is a challenge. You need to balance cost, functionality, support and user experience to make sure you maximise your sales. And it’s no different when choosing MMA ticketing software.
As a promoter, you have a hundred and one things to worry about, ticketing systems shouldn’t be one of them.
You need to find a system that works for you, has great support for when hiccups occur and, probably most importantly, offers a great user experience.
Over recent years, MMA has challenged boxing’s title when it comes to being the king of big money fights. We have seen superstars made, the sport being contested in prestigious venues and its viewership skyrocket.
So, as more and more MMA events take place globally, ensuring the right infrastructure is in place to handle ticket sales is essential.
What to look for when choosing MMA ticketing software
There are several things you need to focus on when deciding which MMA ticketing software package is right for you. Obviously it’s not a one size fits all answer, some of the features you might not need, others will. But there are a few basics that all mixed martial arts event organisers and promoters need in a ticketing system.
An important part of any business is creating a strong and prominent brand. That’s why any ticketing platform you invest in should allow you to customise the front-end with your own branding.
Your brand colours, logo and writing style should be able to be injected into the user interface with ease. A ticketing system that can be integrated with your own website gives you have total control over how it looks.
Something you aren’t able to do by selling tickets on third-party websites.
Being able to customise the back-end is almost as important as being able to customise the front-end. As we’ve already mentioned, MMA ticketing software solutions aren’t a one size fits all answer.
You may need to implement additional functionality to meet your needs. Choosing a ticketing system that is flexible and has a team behind it who are willing to accommodate their clients’ individual needs is a very important factor to consider.
You should do some research and identify ticketing providers that have a successful track record of creating positive relationships with their clients and who have successfully developed features upon request in the past.
The way it works with some of the bigger players in the industry like Ticketmaster and Eventbrite is they charge a booking fee for every ticket you sell on their platform. It’s normally a few percent of each sale.
While you may decide that’s fine with you, there are other platforms that charge less. And some others that have a totally different pricing structure altogether.
Cue some self-promotion.
Here at Python Events, we license our software for a one-time fee. After that you’re free to use the platform to sell as many tickets as you like at no extra cost.
You’re also able to set your own booking fees which you’ll retain 100% of. This way of pricing our platform has two distinct advantages.
First, it’s a great way of increasing revenue without increasing ticket prices.
And second, over time the license fee can be recovered by setting your own bookings fees. Once you have recovered all of the initial license fee, you are effectively using our ticketing platform for free. If you were to sell the same amount of tickets through the Ticketmaster or Eventbrite platform as you did through our platform setting your own custom booking fee, with us you would end up with more money in your bank account at the end of the day.
Even if a platform is packed full of great features and seems like it fulfils all of your needs if it is prone to suffering downtime, then all of that means nothing. Unexpected traffic surges are the most common cause of downtime. But it’s at these times when you need your platform to be working at its best.
Getting more traffic than you expected should be a blessing, not a curse. So any provider you consider should give you a straight forward uptime guarantee, written in black and white.
MMA ticketing software should be run on high-powered servers that are optimised for speed and have built-in traffic surge protection.
Read more about our 99.99% uptime guarantee as well as a whole host of other powerful features.
Reporting and data
Any good ticketing system should give you access to customer data and reports. These reports should outline things like demographics, total sales, popular events, browsing habits etc…
This data should be made available in easy to read formats as well as being exportable so you can use it in formulating future marketing campaigns. Second only to direct revenue, data is the most valuable asset you get from online sales.
Being able to take advantage of things like Facebook and Google remarking is a powerful way of displaying ads to people who have already visited your website and shown an interest in particular events.
You should also take a look at the level of support that’s offered for each MMA ticketing software platform you’re looking at.
Does it offer a platform transition service? Are support queries attended to via email, phone or something else? Will you have a dedicated account manager on hand to help?
Hiccups occur. These things happen so having a great support system in place to iron out any problems quickly should be part of any ticketing platform you consider.
The Python Events MMA Ticketing Software Solution
While we would love it if you chose us as your ticketing partner, but we are committed to being fair and as such want to help you find the right solution for your specific situation. That’s why we’ve published this article outlining exactly what you should look for and what makes a great platform.
Everything we’ve talked about in this article and more is all part of the service we offer. We can’t emphasise enough how much we believe a solution to something as complex and dynamic as event ticketing doesn’t have a one size fits all answer.
Every client and their needs are different.
We are able to cater to any requirements you have and can implement our system around the way you do business. We believe in being flexible since every situation is unique.
You can get in touch with the team today using the contact details at the bottom of this page or request a demo to get access to a demonstration version of the platform.
We look forward to hearing from you.
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